The Team talks to Third Sector regarding the success of Help the Heroes

14 Jun 2010

Lee Jackson, a consultant at creative communications agency The Team, says: "The most successful charities are the ones that have such a powerful brand that the question for potential supporters is 'why shouldn't I pledge my support?' rather than 'why should I?' Help for Heroes is a fantastic example of this because it has an emotionally charged, easily understood, populist mission that appeals to a broad range of society."

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