Segmentation in action
By Chris Cowan 16 Jul 2010.
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All organisations, be they Unilever, a bank, B2B or public services, use some form of targeting to design and deliver brands, products or services to their customers. And the tighter the resources the more critical that this is done properly, with a minimum of inaccuracy and guesswork.
In this age of austerity, what can and does graphic design bring to public sector projects?
By Peter Mills 07 Jul 2010.
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As public sector budget cuts take effect, the design industry needs to innovate and to transform efficiencies by preventing duplication, to turn the problem on its head and cut waste. Design creates and delivers unrivalled value and is what Britain is great at.
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In this age of austerity, what can and does graphic design bring to public sector projects?
By Peter Mills 07 Jul 2010
