Apple, standards and plugins
By Robbie Clutton 21 Jun 2010.
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With Apple sounding off about web standards over plugins in their latest products I was wondering just how much Apple was moving the industry forward, or if it was doing the opposite.
Making your Olympic investment last the distance
By Joanna Anthony 16 Jun 2010.
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When it comes to international recognition, the Olympics runs rings round other brands.
A survey in 2001 found the interlocking rings to be the most recognised symbol in the world. A powerful tool for pulling in sponsors and audiences alike, the Olympics arguably take the honours for the most desirable brand affiliation on earth.
It’s the intangible ‘spirit of the games’ that goes way beyond athletic competition, making it irresistible all round.
Publishing on the iPad
By Phil Whitehouse 01 Jun 2010.
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There are numerous ways to get written content onto an iPad, ranging from the cheap and cheerful through to expensive and sophisticated. The cheap options include simply sharing a file which can be opened on an iPad (pdf works quite well, and files in the “ePub” publishing format can open in the iBooks application). It might even make sense to simply make sure that your content renders well on your website when seen on an iPad.
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