theTeam.

Brands that deliver…
from fundraising to campaigns.

Branding encompasses who you are, what you do, how you look and what you say; connecting your audiences to the heart and soul of your charity, the principles you stand for and the impression you want to make. Getting it right means your charity can command (and maintain) public attention.

Standing out from the crowd has never been so important in a crowded and competitive environment where charities compete for support and public sector contracts. The recent economic turmoil has resulted in some charities merging or even folding all together. At the same time, charities that have invested in their brands are reaping the rewards of rising awareness and income. For any charity to operate at its full potential, its brand must do it justice.
To find out more, call Lorna Dixon 020 7842 3054.

You can also click to register your interest in the CharityComms Brand Breakfasts for professional charity communicators.

Bridge the gap between communications and fundraising.

In some charities, communications and fundraising work together harmoniously. But in others the battle lines can be fierce – in the worst cases like two squabbling ugly sisters – with the true needs of supporters cast aside like Cinderella. Internal structures are of no relevance to supporters, but the way in which the two disciplines work together is critical to a charity’s success.

Keep your staff and supporters on board.

Despite several charities successfully re-branding over recent years, staff and supporters are still likely to remain sceptical of branding’s worth. The passion found within charities also means that the resistance to change can be immense. Taking your audiences with you is essential and that’s where we excel, involving staff and supporters in creating a brand to promote a common sense of purpose, pride and commitment.