Brand

Brand.

Brands create a common sense of purpose, pride and commitment. We create, reposition and refresh brands with one goal in mind – to help you build rapport and effectively engage the minds of your employees, customers and stakeholders.


Our work.

Brands promise consistent behaviour from brand owners and employees alike. Our brand team work primarily in the public and not-for-profit sectors on both long-term, strategic programmes and smaller tactical projects.

Making a pioneering decision to become an integrated care organisation
Now I know where my water comes from. Everyone deserves some Good Work. My voice, my organisation. If I hadn’t fitted the smoke alarm, we might not be here today. It’s amazing what you can pick up at the supermarket. I never really took any notice of those ads, I didn’t think they applied to me. No one can deny the positive contribution older people make to society. Making a pioneering decision to become an integrated care organisation. Paying my council tax has never been easier. Give respect, get respect. To add to the challenge, it’s future may lie outside the NHS. We can now give the system full marks. The world's largest brand project: Our NHS. Getting the best graduates to consider a career with the police will be easier now. Eat better, do better. Police visibility up, crime down. A performance we’ll never forget. Transforming lives… one Big ticket at a time. It’s funny how much a logo can do. “There’s much more to child’s play than finger paints and swings.” “We need a Top Gear for pedestrians...but without Clarkson.” “We can’t do it without your support.” “Oh, and I thought Shelter was all about people who sleep rough.” Communicating stability in times of turmoil Traditional values with a modern outlook Now I'm aware of how much salt I'm eating every day. We now have a statement of purpose. Everything you need, throughout your pregnancy, right at your fingertips. Changing with the times but keeping the tradition. Now I really can enjoy my local park. Now I understand what Academies can do for my children. Helping Medway get better. I’m really happy now I’ve had my say. Now I know exactly the training I need. Making a pioneering decision to become an integrated care organisation.

NHS.

NHS

The National Health Service (NHS) aims to ensure good healthcare is available to all, regardless of wealth. The NHS provides healthcare to over 80% of the population, has a workforce of 1.3 million and treats on average one million patients every 36 hours. We have had a close relationship with the NHS since 1999 when we developed the NHS brand, developed communications to clinical and frontline staff and, more recently, expressed the brand online through NHS Choices.

Learn more about nhs

Opinion.

Organised chaos Organised chaos

Red nose day has come round again - the eleventh since 1985. Amazing how a brand we created 15 years ago is going stronger than ever – raising £420 million. Comic Relief is an organic, chaotic, self-propelling success story.

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