- 1. Win over the sceptics
- 2. Use multiple channels of internal communication and roll out the new brand face-to-face with workshops or presentations.
- 3. Ensure your senior management team are visibly involved
- 4. Create inspiring values that are easy to remember
- 5. Make sure staff and volunteers can sum up your charity on the spot
- 6. Bring your brand to life
- 7. Recruit Brand Champions and set up a Brand Steering Group
- 8. Give staff and partners tools to manage the brand and protect your Intellectual Property in contract
- 9. Make sure staff behaviour and customer service matter
- 10. Create an effective creative briefing process and monitor your brand at regular intervals
2. Use multiple channels of internal communication and roll out the new brand face to face with workshops or presentations.
Frequent internal communications are essential in a range of media – print, online and most importantly face to face. It is crucial to help staff and volunteers develop knowledge and understanding concerning a change of brand or identity.
It is well worth developing a workshop or a roadshow that can be rolled out to support the launch of the new brand. This is likely to be the most effective form of internal communication. It will ensure staff feel informed and part of the process, as well as helping to silence any critics.