- 1. Win over the sceptics
- 2. Use multiple channels of internal communication and roll out the new brand face-to-face with workshops or presentations.
- 3. Ensure your senior management team are visibly involved
- 4. Create inspiring values that are easy to remember
- 5. Make sure staff and volunteers can sum up your charity on the spot
- 6. Bring your brand to life
- 7. Recruit Brand Champions and set up a Brand Steering Group
- 8. Give staff and partners tools to manage the brand and protect your Intellectual Property in contract
- 9. Make sure staff behaviour and customer service matter
- 10. Create an effective creative briefing process and monitor your brand at regular intervals
3. Ensure your senior management team are visibly involved.
The most successful re-brands are those which are actively supported by the top. It is important to keep your senior management team up to date so they can champion the brand across the organisation.