theTeam.

Brands occupy a space in our minds. At their best they command attention, shape perception and achieve common understanding. Brands also promise consistent behaviour from brand owners and employees, and connect aspirations and values with our hearts and minds. Your brand is the cornerstone around which you build trust with your customers, employees and stakeholders – the totality of the experiences and perceptions that shape the relationship between an organisation and its audiences. A trusted brand creates tremendous advantage and opportunity for you.

At The Team we create, re-position and refresh brands with one goal in mind – to earn trust with your audiences. Our approach is rigorous. We follow a transparent, step-by-step process with client involvement at its core, coupled with powerful insights, rich creative thinking and evaluation for truly effective results. Our work shifts perceptions, builds awareness, creates clarity, establishes loyalty and changes behaviours. The Team — building strong brands that are proven to be effective.

Our Brand Communications practice in action:

Strategy 

* Communications benchmarking

* Brand audit

* Brand mapping and gap analysis

* Running and facilitating brand workshops

* Audience research and segmentation

* Stakeholder mapping and engagement

* Vision, values and behaviours

* Brand promise and proposition

* Brand mapping and architecture

Delivery 

* Brand expression, development and naming

* Brand delivery

* Brand guidelines and supporting brand collateral

* Campaign branding

* Brand extension

* Brand rationalisation

* Brand development

* Brand induction, training and workshops

* Annual reports and reviews

* Event design and delivery

* Defining and selling offers to prospective sponsors

* Invitations, press packs and event collateral