Social marketing for public health.

  • Helping you reach WCC Competency 3, level 4
  • Your key stakeholders strongly agree that you have proactively shaped the health opinions and aspirations of the local population
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Using practical techniques of commercial marketing to change public behaviour or perceptions for the better, we implement effective campaigns that deliver your public health and community engagement agendas.

We carry out a full implementation of your social marketing campaigns (large or small) that satisfy your strategic priorities and achieve tangible results.

Services

  • Research
  • Planning
  • PR
  • Design and branding
  • Communications/stakeholder engagement
  • Media buying
  • Intermediary communications
  • Evaluation
  • Direct mail, merchandise and events
  • Audience mapping/message hierarchies

 

Our work to date has involved:

  • Interviews with key partners to identify perceptions, successes and challenges
  • Facilitating regional sessions 
  • Developing an identity
  • Defining key messages for the programme
  • Identifying additional opportunities through audience segmentation
  • Creating a messaging matrix
  • Defining further processes to support planning