Team talk

UK EU campaigners, choose your words wisely

by Cliff Ettridge

We are about to embark on a referendum that will decide whether the UK stays in the EU or leaves. No doubt about it. But, what is the question we will face? Will it be “Yes, we should stay in the EU?” Or “No, we should not leave the EU?”
Same outcome. Different words. Continue reading

The Multimedia Editor

by Peter McCreary

In today’s multi-media environment, have editors thrown out their flatplans to embrace all things digital, leaving no room for old-style publishing? Continue reading

PDF accessibility is good for everyone

by Mike Bloys

How often do we create a great piece of print, everyone loves it, it looks great, it tells you all you need to know, it’s an all-round slap on the back for a job well done, then suddenly someone remembers “Hey we need this on our website…” but that’s not a problem, we can make a PDF, it’ll look just as great as the printed document, in fact it was a PDF the printers used so it’ll be identical… Great, let’s get on with that back-slapping… but wait, has anyone tried using the PDFs read aloud? does the document make sense then? Well it’s most likely you haven’t, it doesn’t and no. So what are we going to do now then? Continue reading

Good behaviour? The science of workplace satisfaction

by Sally Tarbit

With Advertising Week Europe hitting town, a hot topic is guaranteed to be behavioural economics; understanding the effects of psychological, social, cognitive, and emotional factors on the economic decisions of individuals. Sally Tarbit looks at how businesses are using this to great effect. Continue reading

The power of Twitter and who’s keeping it real

by Cherry Anthony

A new Ipsos Mori poll has revealed that one-third of ‘young’ people – that’s those in the 18-34 age bracket – think social media will influence their vote in the UK general election. Cherry Anthony ponders just how much she is swayed by social media. Continue reading