Comic Relief.
Comic Relief is one of the UK’s favourite charities, funding projects across the UK, Africa and throughout some of the world's poorest countries. We helped them define who they are through building their brand and creating greater recognition of the work they do.
It’s funny how much a logo can do.
98% public recognition.
Audience.
We’ve all made donations to Comic Relief on the monster marathon fundraiser Red Nose Day. Today, it's established in the public’s mind as a big day of national giving and, of course, on every outing the famous red nose squeaks or grows hair. But this wasn’t always the case.
Challenge.
When the fun kicked off in the early years, people were confused about the relationship between the Comic Relief and the bi-annual Red Nose Day. Were they the same thing, separate or linked?
Insight.
This was concerning because Comic Relief wanted to campaign to raise money all year round. When we talked to the public, partners and sponsors it was clear that the Red Nose was the iconic property and to make it synonymous with Comic Relief there was a clear answer. Put the nose in the name.
Result.
Now one of the UK’s largest charities, Comic Relief has raised £520bn to fight poverty and social injustice in the world - which is something to bring a smile to your face.