The Creative Way.
The Creative Way is a partnership of Universities, Colleges and private training providers working together to connect learners to learning opportunities in the creative and cultural industries. We have been working as their digital partner to allow students to learn more about the creative industries through their website.
Now I know what I want to do when I leave school.
"The Creative Way website has a vibrant, fresh look just right for the target market." Michael Upton, London Metropolitan University.
Audience.
Photographer, DJ, Film Maker, Designer...When you were young did you feel that the most exciting jobs weren’t necessarily the right jobs?
Challenge.
The creative industries form the second largest industry segment in the UK although these careers are not always recognised as a viable career path.
Insight.
The Creative Way, an initiative launched in the Thames Gateway, seeks to engage school leavers and parents in the viability of careers in the creative industries. This is to help students of all ages feel more confident about choosing a career in this field.
Result.
The Team created a marketing programme and website that gave these students access to information on a full range of possible career paths, from photography to film and video to radio. See for yourself at: http://www.creativeway.org.uk/