English National Ballet.
Based in London, English National Ballet is one of the world’s greatest ballet companies. We have worked on their brand vision, image and marketing communications since 2006.
A performance we’ll never forget.
£1.6 million turnaround from £1.1 million deficit due to 38% increase in tickets sales.
Audience.
Imagine you're taking your daughter to the ballet for an exciting birthday treat on a wet February night in Bristol. The magic of viewing the performance up close from the wings was our audience's dream and an idea English National Ballet (ENB) could own.
Challenge.
However, audience numbers were dropping and the image of the ballet seemed to be lost. We were appointed to review and refresh all internal and external elements of the identity and communications materials.
Insight.
We captured the passion and essence of the ENB and provided a window into its magical world through the creation of beautifully realised images and cleverly engineered copy. Every facet of the campaign, both on and offline, promotes the brand values.
Result.
The result is a dramatic turnaround in fortunes after 50 years of international tours, which has seen the brand thrive in the face of tough cutbacks in the arts. http://www.ballet.org.uk/