London Development Agency.
The London Development Agency (LDA) is the Mayor's agency responsible for driving London's sustainable economic growth. It's their job to ensure that London remains a global success story. We have been working with them since 2003 creating numerous campaigns to help both residents and businesses within London and more recently helping them to develop their brand online.
Forget being down beat British: this is how we need to talk about ourselves.
Rio State Industrial Development Corporation (CODIN) singled out LDAs website as the way it should be done.
Audience.
Are you proud of the city you live in? London Development Agency (LDA) aims to make London the best capital city to live in, work in, and visit, in the world! But the LDA can only achieve this with the support of community and business initiatives, investors and, importantly, the involvement of its citizens.
Challenge.
We carefully selected images from the LDA image library to revamp the site and we ensured that there was a clear distinction between sections covering news features and campaign information.
Insight.
We pulled together links to contact details, contract notices, fact-based reports and information for suppliers in one information box on the home page; ensuring that regular users could find specific information quickly and easily. By making its website more user-friendly, we helped the LDA to reach out to its key audiences.
Result.
Users are now greeted with a great-looking website that captures the essence of London. Information can be accessed easily and interactive features help customers to keep up to date with this ever-evolving city. See for yourself at: www.lda.gov.uk
It’s great to know I can afford childcare for my children so I can go back to work.
95% of the people enquiring about the prgramme did so due to our campaign.
Audience.
Children – they are wonderful… and expensive too! Especially when you are a parent who wants to work more, but your budget just won’t quite stretch to quality childcare.
Challenge.
The Childcare Affordability Programme (CAP) funded by the London Development Agency and the Department for Children, Schools and Families provides subsidised childcare places for London Parents on lower incomes and we were asked to devise a press campaign for all boroughs.
Insight.
It was important to highlight the CAP campaign to those boroughs with a particularly low take-up so an extra poster campaign was devised in order to attract that missing audience group.
Result.
The campaign highlighted that affordable and flexible childcare is available for all parents. In these boroughs, 95% of people enquiring about the service and surveyed about their motivations for calling, cited our campaign.
Now I know the benefits of having a diverse workforce.
We developed four distinct audience engagement strategies that helped to identify organisational gatekeepers.
Audience.
If variety is the spice of life, then diversity and equality is the oil that industry runs on. From CEOs to departmental managers, knowing that your employees aren’t all singing from the same hymn book when developing new strategies is vital in any company’s development - especially it when comes to helping those with the most talent fulfil their potential.
Challenge.
Created by the Mayor, Diversity Works for London aims at encouraging management teams to enhance their businesses through effective use of quality diversity practices. Using our expertise in brand image consolidation, our role was to create a clear visual identity for this London-wide campaign, primarily aimed at engaging senior staff and management teams.
Insight.
Through a series of stakeholder workshops, we worked with DWfL to indentify the key types of organisational differences in the industries they were targeting. Not all businesses are the same size, and not all work to the same philosophy, so it was important to recognise these nuances to maximise the efficiency of the Mayor’s programme.
Result.
Having created an iconic image for DWfL, we were asked to develop a multifaceted marketing strategy, focussing specifically on their website as the main conduit for service delivery. From this, we produced a number of strategies targeting specific workforces and, using the website, created a set of information guides and a bespoke business diagnostic tool.