LINPAC.
LINPAC was founded in England in 1959 as Lincolnshire Packaging. Still based in the UK, LINPAC today is an international market leader with annual revenues of EUR 1.3 billion (£1.1 billion). Comprising four core divisions, they offer tailored packaging and supply chain products and services worldwide. LINPAC has 8,100 employees based at 90 locations across five continents.
We’re now all packaged into one great solution.
“This has strengthened LINPAC’s brand identity, and ensured that all divisions look like they are part of the LINPAC Group.”
Audience.
The larger the company, the harder it is to keep everything under one flag. Difficult it may be, but imperative nonetheless. Imagine walking into your favorite superstore only to find a logo different from that used in another branch 5-minutes away! It would be an odd experience for staff and customers alike.
Challenge.
Beginning life as a producer of paper food containers, LINPAC has become the number one manufacturer in this area of the market and expanded into others too. Today, it comprises four organisational groups, all operating under the LINPAC brand. Our challenge was to consolidate its web presence so that staff and customers could quickly access information through familiar channels.
Insight.
In this instance, our brief of creating a consolidated online brand architecture and a unified content management system was critical. Revamping the company’s image to strengthen its brand from the outside was priority number one. Changing the way in which the company communicated internally through its website followed closely behind.
Result.
Stemming from the redesign of the website, we improved internal users' experience by introducing a new Content Management System. This featured a companywide navigational tool, centrally managed links to divisional websites and inter-group search functionality. Combined, these have created a stronger image and robust infrastructure for the company’s web presence.