Lloyds TSB.
Lloyds TSB is a leading global British-based banking and insurance holding company and currently holds a 43% shareholding through UK Financial Investments Limited. We have been working with them since 1998, helping their customers with their banking through numerous campaigns and design work.
Now my plastic feels personal.
“The Team demonstrated excellent creativity and provided a responsive service."
Audience.
Take a look at the bank cards in your wallet. Do they feel personal and modern? After all, they are a hugely important expression of your bank’s brand values.
Challenge.
Lloyds TSB asked us to redesign their suite of Business credit, debit and charge cards to modernise the range and ensure they reflect Lloyds TSB’s You First brand values.
Insight.
Customer insight from focus groups informed the solutions and the marketing campaign to launch the new cards, which are now in thousands of customers' wallets.
Result.
The new suite of cards had high stand-out to ensure they were carried with pride at the front of Business customers’ wallets.