London Underground.
London Underground is the arteries of the city. There are over a billion passenger journeys a year – that’s more than the entire national rail network. The network is now running at the highest volume of service than ever in its 140-year history.
London was the first city in the world to boast an underground at the dawn of the 21st century it deserves one that is world-class.
Audience.
The tube is the quickest way around London but years of under investment has left an infrastructure that is outdated and not as reliable as it needs to be. Keeping the political policy makers in the loop and confident that the money is being put to best use is paramount if the tide is to be turned.
Challenge.
Transforming the Tube would be a challenge at any time. Running a full service at the same time makes it monumental akin to performing open-heart surgery on a patient while they continue to get up each day and go to work.
Insight.
Public drive to improve the tube system is huge and with the Olympics just around the corner the pressure is on.
Result.
Now everyone’s in the loop – all 15,000 staff and the decision makers.