Network Rail.
Network Rail run, maintain and develop Britain’s tracks, signalling system, rail bridges, tunnels, level crossings, viaducts and 18 key stations. Their mission is to provide a safe, reliable and efficient railway fit for the 21st century.
“Ah that’s what they’re up to”.
A new brand that the public can relate to.
Audience.
Everyone has a vested interest in the country’s railway system and Network Rail needs to let everyone know what’s going on and what the future holds.
Challenge.
Network Rail needed a friendly face that people could talk to and a place for people to go when they needed information.
Insight.
Passengers want a railway that is world-class. Huge strides have already been made and Network Rail are relied on to deliver a great national asset.
Result.
We created a passenger-facing brand that would inform and excite which was spearheaded by the new website. Whatever you need you’ll get it there, and quickly.