NHS Institute for Innovation and Improvement.
The NHS Institute for Innovation and Improvement supports the NHS to transform healthcare for patients and the public by rapidly developing and spreading new ways of working, new technology and world-class leadership.
A unique journal for senior leaders, now in its seventh year.
94% found the content relevant to the job. 85% would reccommend In View to a senior colleague
Audience.
Managing a team is never easy and as working environments change to meet the demands in our ever-changing modern world, it’s getting tougher. Look at football – Sir Matt Busby might have been a great manager in the 1960s but could he cut it now? Not without the right development, as any institution from Manchester United to the NHS will testify.
Challenge.
As one of the largest organisations on the planet with more than 4,000 senior leaders, every NHS staff member has an obligation to care for all patients to the very best of their abilities, whatever their position. The NHS Institute for Innovation and Improvement, has created a raft of leadership development initiatives, from coaching to organisational skills. These, however, have become undersubscribed.
Insight.
Many of senior leaders in the NHS find that although they are extremly busy they were prepared to set time aside if they could see the value in doing so. By promising a journal which was highly relevent with an independent editorial board, we turned marketing material into something helpful for development. As busy individuals with high-pressure roles, The Team found that what these managers wanted was easily accessible information with the emphasis on the efficacy of training rather than on its commercial value.
Result.
We conceived In View, a journal about leadership inside and outside the NHS. By working with some of the UK's most talented writers, and by creating an editorial board made up of clinical and managerial leaders, The Team successfully took on the role of managing editor of the publication. In View, which is award winning is now in its seventh issue of impartial and informed content.