Nickelodeon.
Nickelodeon is an American cable television network owned by MTV Networks, a subsidiary of Viacom International. The channel is aimed mostly at children ages 6–12, with the exception of their prime time block that is aimed at teenagers ages 13–20, and the weekday morning programming aimed at children ages 2–5. We've helped them communicate to these audiences while giving the young people a chance to have their say.
My ideas are now for all to see and I never miss a thing!
Helping to communicate monthly to over 30,000 kids.
Audience.
I love having a channel dedicated to me and there is so much to see but I don’t always know when new things are on and when they are showing some of my favourites. I have so many ideas and love to draw new types of characters for the shows I love to watch.
Challenge.
In order to keep loyalty with this audience, we were asked to create an off screen marketing tool that enabled Nickelodeon to regularly communicate with this core audience of over 30,000 kids on a regular basis. These kids also send in a lot of programme and character ideas so it was important that all this was included.
Insight.
The channel’s brand reputation is built on its single minded focus on kids and the way they like to live their lives. Much of the programming is voted for by the audiences through varied forms of on and off screen interaction. It was important that this marketing tool showcased the ideas from this highly inspiring audience.
Result.
We designed and wrote a funky newsletter packed with channel and programme info, celebrity interviews, competitions and gossip. We called it the ‘Splatt’ and produced it as a 12-page concertina folded newsletter, with each page being an irregular shape. Each issue was mailed quarterly to the kids in a Nickelodeon branded silver envelope.