Novae.
The Novae Group delivers insurance and reinsurance underwriting expertise to international and UK provincial markets.
Establishing a reputation.
And the company needed to reassure investors and the market the business was in safe hands
Audience.
A management buy-out saved the company, but shareholders and investors were understandably nervous.
Challenge.
We needed to make the annual report convey gravitas, establishment and control to allow the company to establish its reputation.
Insight.
We went for a very traditional design style, using a reassuring navy blue with serifed typefaces. Strong photography depicted exactly the areas the company works in.
Result.
Now in its third year with us, the report has taken steps year on year to reassure readers that the business is solid and secure.