Southeastern.
The Southeastern network links London with Kent, East Sussex and the coast from early morning to late evening. And of course the region is the gateway to Europe. You can travel from major London stations: London Bridge, Cannon Street, Blackfriars, Charing Cross, Waterloo East and Victoria.
Awareness of High Speed services also rose by over 35% to 71%.
Southeastern manages 176 stations, runs 400 trains and has over 156 million passenger journeys a year.
Audience.
The first high speed rail link in the country has opened up the possibility of commuting into London from the beautiful far-flung parts of Kent for the first time.
Challenge.
We had to create brand traction and value for the Southeastern franchise that would deliver significant business growth and raise awareness of the launch of the new High Speed service from St Pancras in December 2009.
Insight.
The fastest train line in the country means commuters can live the country life and still have a less than average travel time into the centre of London.
Result.
The launch included a three-week campaign in Autumn 2008 across TV, radio, outdoor and press, extending the activity to all media including digital, direct marketing and experiential.