Thames Water.
Thames Water is the UK's largest water and wastewater services company. Every day, they supply 2,600 million litres of tap water to 8.5 million customers across London and the Thames Valley. Working together since 2007, we have been shaping and communicating their new brand to employees, customers, businesses and stakeholders.
Now I know where my water comes from.
18 million customers understand Thames Water's challenge.
Audience.
We really don't know what water companies do for us apart from dig up the street and send us bills. Thames Water is one such company that delivers an essential service to millions of families and businesses but is rather anonymous and they wanted to shift that reputation.
Challenge.
Due to changes in leadership, the personality of Thames Water had faded away and their communications had become unclear, confusing, cluttered and inconsistent. Our task was to build a vibrant new identity to connect with customers and reflect the Board’s new vision.
Insight.
We added personality in abundance by focusing on ‘people’ as well as just plain water. Both the customers’ enjoyment of a valuable natural resource and the people behind Thames Water itself, responsible for preserving a safe, high quality and continuous supply.
Result.
Plain-speaking news headlines that stick to the facts are a powerful way of striking up conversations with customers. And what better way of informing residents about what their water company is doing (and why) than putting the word on the street? Thames Water's fleet of 2,500 vehicles is just one way we’re talking up the brand.