The Work Foundation.
The Work Foundation is a not-for-profit organisation providing consultancy and research services to business and governmental organisations concentrating on improving performance and quality of working life. We have helped them to create the 'Good Work’ campaign and a more informed debate about the nature and implications of the knowledge economy.
Everyone deserves some Good Work.
70% increase in research revenues and 10:1 ROI.
Audience.
Work – we devote most of our time to it, and demand greater satisfaction from it, but what makes 'good work'? Leaders of businesses and organisations large and small are constantly scratching their heads thinking about how to improve performance by getting the best out of their people. The Work Foundation has the answer.
Challenge.
Our brief was to take their research, consultancy and service offer and wrap it all together in a campaign called 'Good Work'. 'Good Work' is the mantra we translated into hard-hitting messages to win the hearts and minds of people in business.
Insight.
We carried out the customer insight audit and provided recommendations for the strategy. The first step was to rationalise the corporate brand across all channels and to refresh the brand toolkit for all employees. Our campaign superimposes thought-provoking propositions that explore different dimensions of the ‘Good Work’ vision on real-life work situations.
Result.
Our idea creates a platform for The Work Foundation to demonstrate customer value through all their marketing channels, particularly their website: www.theworkfoundation.com with a resulting 20% increase in traffic. For these reasons, the project won a Design Business Association effectiveness award in 2007.