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Aon is the world’s largest insurance brokers you’ve probably never heard of! So our task was to help build brand awareness in the UK. Their brand guidelines were created primarily for the US market and our challenge was to reconsider their proposition, brand strategy and brand expression appropriate for a UK b2b audience. Working with Aon we identified four primary audiences; Enterprise (tradespeople), Partner (medium size businesses), Corporate (multinational) and High Net Worth (individuals with assets of over one £million). We created branded content relevant to each of these audiences – determining type of images, appropriate colour palettes and tone of voice. For each of these audiences and based on market research, we have written and designed integrated campaigns including direct marketing, digital marketing, sales brochures, above the line press and online advertising from licensed trade insurance to Fleet Rental insurance to insurance for High Net Worth individuals. All assuringly on time and on brand. Keeping Aon front of mind.