NHS

Back to Our clients

---

People don't trust organisations. They trust people.

Learn more

• 'I didn’t see myself as a carer.'

  'I didn’t see myself as a carer.'

  
  Looking after a loved one takes devotion and dedication. It’s demanding and carers often find themselves struggling, too. That’s why Carers Direct was set up – to help unpaid carers cope.
  
  Our job was to encourage people to use this online and telephone service.
  
  A straightforward informational campaign for carers, right?
  
  Not exactly. Our research found that many of the people this service was designed for didn’t see themselves as carers at all. They felt they were just looking after a loved one or friend.
  
  It meant our job was also to ensure these people realised that help was at hand. So we created an emotional trigger to encourage people to reach out for the first time. A simple, evocative question to show them they were entitled to ask for support, and that Carers Direct was there to give it.
  
  Results
  

  
  
  • In the immediate aftermath to the campaign, calls to Carers Direct increased by 210%.
  
  
  • Visits to the Carers Direct website increased by 142%.
  
  
  

  NHS Carers Direct

  Citizen engagement

• NHS Pregnancy Planner App Aggregating Pregnancy Advice

  NHS Pregnancy Planner App Aggregating Pregnancy Advice

  
  NHS Choices is the UK’s online health-information service. And as their strategic partner they asked us to help promote the pregnancy part of their site.
  
  In tandem with an integrated online campaign we created a desktop app that aggregated pregnancy advice from the whole of the NHS site into a week-by-week planner. It also included a ‘behind the headlines’ editorial section responding directly to pregnancy myths in the media. Something helpful, objective and trusted. And a far more effective marketing tool than any catchy headline.
  
  It didn’t take much digging to see that Mums-to-be are wary of information that feels advertised to them. They also don’t want rafts of information to sift through.
  
  Instead they want a trusted source to tell them what’s right and what’s rumour – and what they should be thinking about week by week.
  
  Who could do that best? The NHS.
  
  Results
  

  
  
  • After the campaign we saw a 38% increase in the number of pregnant women visiting the Pregnancy Care Planner section of NHS Choices.
  
  
  • 2,369 new mothers and mums-to-be are downloading the app every month.
  
  
  

  NHS Pregnancy Planner App

  Digital experience design