What many people don't realise is that 1 out of every 20 people diagnosed with Parkinson's are actually under 40. When you hear their stories you realise a life with Parkinson's can be a very active and full one indeed. Which is why stereotypes can be frustrating. As one person living with Parkinson’s told us: ‘We don’t all shake, we’re not all old’. Inspired by this truth we turned the Parkinson’s Disease Society from a passive support charity into an active brand campaigning not just for a cure but also against the misconceptions surrounding Parkinson's. We gave it a modern, inclusive new name, a provocative visual identity and a powerful call-to-action. Most of all we involved people in the brand – giving individuals the means to communicate what it’s really like to live with Parkinson's, and turning Parkinson's UK into a movement that everyone could be part of. Results
