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A moderator’s approach to social media

We have gone a bit social media crazy – both personally and in business. As a marketer, I am bombarded daily with contrasting information about social media. One minute I’m told it will drive business through the roof, the next I’m warned about its darker side.
Based on everything I have read, listened to and discussed, I have come to my own conclusion. Much like everything else in life, I have adopted an ‘in moderation’ approach to social media.

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