The Team, creative branding agency, brand strategy, brand purpose, brand identity, employee engagement, London agency, brand loyalty, brand trust, brand value

Brand value: proving brands are trust and respect-worthy

Trust and respect are the two most elusive things for large corporations to amass from consumers. This article looks at […]

The Team, creative branding agency, brand strategy, brand purpose, brand identity, employee engagement, London agency, design, good design, design thinking

Good design is effective, not necessarily ‘pretty’

The Team, brand purpose, social purpose, brand design, design thinking, employee engagement, employee experience, customer experience, gender pay gap, employee engagement

Gender affects employee engagement: Taking on the boy’s club

The Team, creative brand design agency, internal communications agency, employee engagement agency, customer engagement agency, carole Cone, Brand Purpose, Brand Strategy

Carol Cone: What is Brand Purpose

Rebranding ‘social housing’

purpose leads to profit, brand purpose, CSR, business case for purpose

The business case for brand purpose in your business strategy

Parkinson's UK, brand, brand strategy, video content, content strategy, charity brands

How the Parkinson’s UK content strategy upholds its brand

brand purpose newsletter, social impact news, brand purpose, profit, triple bottom line

What is “Purpose in Practice”?

5 Tips for Communicating Change in Agile and DevOps Programmes

Entertaining content is key for successful brands

Natura Cosméticos: Could it give The Body Shop a new boost?

event, brand purpose, brand purpose learning event

How to activate Brand Purpose

Taking another trip on the memory train, we've reached our stop at @se_railway's Business Travel Campaign!
Southeastern wanted to highlight the benefits of using the train for ad hoc, face-to-face business meetings. 

Benefits like: 

📶  Working using free Wi-Fi

🤔 Valuable thinking and planning time

👍 No stress about finding a parking space 

👍No stress about finding a parking space for the car. 

 Our strong and simple campaign concept focuses on the positive feelings travelling this way gives you... because we all like to feel prepared, relaxed and positive!

#creativecampaigns #southeasternrailway #theteambranddesign #sustainable #travel #workingaway #sustainabletravel #strategiccontent #brandstrategy #branddesign
❤️It's national carers week in the UK❤️

The campaign raises awareness of caring and the challenges that many unpaid carers face.

NCW also aims to reach people who might not realise they have caring responsibilities and give them the support and tools they need. 

'A carer is anyone who looks after a family member or friend who has a disability, mental or physical illness, addiction, or who needs extra help as they grow older.' 


❤️💙 Many people fit this description, and it's very important to give support and care.💜💛

#nationalcarersweek #icare #london #uk #agency #theteam #carers
This week, we've been reflecting on some of our work with @se_railway 🚋

So let's take a look at Southeastern's Digital Tools Campaign! 
As part of Southeastern’s digital transformation, they re-developed their app, making it easier for passengers to buy and use tickets. 📱

Our task was to create a clear and compelling campaign that brought to life the range of digital tools available on the app and to encourage downloads. ✨

Using a mobile as a framing device, we lead with the range of features available and the fact that you could access them all ‘on the go’. 🧳

Simple and convenient! 🎈

#creativecampaigns #theteambranddesign #southeasternrailway #digitaltransformation #compellingcampaigns #brandactivation #brandstrategy #strategiccontent
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