Team Thoughts

Beware the Uncanny Valley: why human‑written copy resonates more than AI cover
Venetia Taylor in Behavioural Science

Beware the Uncanny Valley: why human‑written copy resonates more than AI

∙ 4 minutes read
6 rules for successful re-points: a value proposition retrospective update on strengthening brand and experience cover
Kevin MacKenzie in Brand Strategy

6 rules for successful re-points: a value proposition retrospective update on strengthening brand and experience

∙ 5 minutes read
Jennifer Robinson in Employee Engagement

Flexibility at work: not just a summer perk

∙ 4 minutes read
The psychological underpinning of creative effectiveness cover
Sophie Creedon in Behavioural Science

The psychological underpinning of creative effectiveness

∙ 5 minutes read
Kate Clanchy ‘With The Team’ - The power of poetry to create authentic stories cover
Cliff Ettridge in Blog

Kate Clanchy ‘With The Team’ – The power of poetry to create authentic stories

∙ 9 minutes read
Elevating Brand Storytelling with Motion Design cover
Sophie Creedon in Brand Activation

Elevating Brand Storytelling with Motion Design

∙ 4 minutes read
Kevin MacKenzie in Brand

FIFA Club World Cup – a masterclass in misguided brand strategy

∙ 6 minutes read
Business lessons from The Bear part 6: Chaos cover
Cliff Ettridge in Employee Engagement

Business lessons from The Bear part 6: Chaos

∙ 6 minutes read
Cliff Ettridge in Behavioural Science

What motivates us at work

∙ 6 minutes read
Brand clarity in an uncertain world cover
Cliff Ettridge in Brand Purpose

Brand clarity in an uncertain world

∙ 11 minutes read
Brand authenticity and scepticism: staying true to your brand cover
Venetia Taylor in Brand Purpose

Brand authenticity and scepticism: staying true to your brand

∙ 5 minutes read
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