Sally Tarbit, Director at The Team

Sally Tarbit

Director

Sally joined The Team in 1998 and brings curiosity, care and a love of campaigns to her role as a Director, where she heads up the brand activation offer. She is responsible for driving the strategy and effectiveness of campaigns, working with a range of clients such as Southeastern Railway, Gas Safe Register and the ICAEW, to name a few.

She is proud of The Team’s work on Southeastern’s Hop on Board podcast: not only was creating a podcast a first for a train operator but it won a Silver award for the best use of audio in the Corporate Content Awards.

Sally has a deep interest in, passion for and knowledge of ESG and leads the charge on all matters relating to sustainability for both clients and the consultancy.
Closing the experience gap: when brand promise and reality drift apart cover
Sally Tarbit in Brand Consultancy

Closing the experience gap: when brand promise and reality drift apart

∙ 5 minutes read

The Team × ELSE Every organisation makes a brand promise. It lives in your strategy, your campaigns, your values and […]

The most underused tool in brand strategy? Your brand anniversary. cover
Sally Tarbit in campaigns

The most underused tool in brand strategy? Your brand anniversary.

∙ 9 minutes read
AI and your brand: 3 risks to creativity and credibility cover
Sally Tarbit in Brand Activation

AI and your brand: 3 risks to creativity and credibility

∙ 6 minutes read
​B2B marketing: where’s the human? cover
Sally Tarbit in Behavioural Science

​B2B marketing: where’s the human?

∙ 6 minutes read
What makes our brand activation work, work? cover
Sally Tarbit in Brand Activation

What makes our brand activation work, work?

∙ 4 minutes read
When it Comes to Thinking: Be as Critical as You Like cover
Sally Tarbit in Critical Thinking

When it Comes to Thinking: Be as Critical as You Like

∙ 4 minutes read
Green Shoots: a Message of Hope From the Net Zero Economy cover
Sally Tarbit in Sustainability

Green Shoots: a Message of Hope From the Net Zero Economy

∙ 3 minutes read
Business is not just for profit on red background
Sally Tarbit in Brand Activation

How Brands Can Start Having Conversations About Sustainability

∙ 6 minutes read
9 Hot Takes for Brand Activation in 2025 cover
Sally Tarbit in Brand Activation

9 Hot Takes for Brand Activation in 2025

∙ 6 minutes read
5. The power of corporate reporting: how to create stakeholder trust and build brand loyalty cover
Sally Tarbit in Annual Reports

5. The power of corporate reporting: how to create stakeholder trust and build brand loyalty

∙ 3 minutes read
4. The power of corporate reporting: how to create stakeholder trust and build brand loyalty cover
Sally Tarbit in Annual Reports

4. The power of corporate reporting: how to create stakeholder trust and build brand loyalty

∙ 3 minutes read
3. The power of corporate reporting: how to create stakeholder trust and build brand loyalty cover
Sally Tarbit in Annual Reports

3. The power of corporate reporting: how to create stakeholder trust and build brand loyalty

∙ 4 minutes read
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