Sally Tarbit, Director at The Team

Sally Tarbit

Director

Sally joined The Team in 1998 and brings curiosity, care and a love of campaigns to her role as a Director, where she heads up the brand activation offer. She is responsible for driving the strategy and effectiveness of campaigns, working with a range of clients such as Southeastern Railway, Gas Safe Register and the ICAEW, to name a few.

She is proud of The Team’s work on Southeastern’s Hop on Board podcast: not only was creating a podcast a first for a train operator but it won a Silver award for the best use of audio in the Corporate Content Awards.

Sally has a deep interest in, passion for and knowledge of ESG and leads the charge on all matters relating to sustainability for both clients and the consultancy.
AI and your brand: 3 risks to creativity and credibility cover
Sally Tarbit in Brand Activation

AI and your brand: 3 risks to creativity and credibility

∙ 6 minutes read

AI brings efficency and growth to businesses, but it endangers creative uniqueness and brand recall. Explore how excessive AI use risks creating repetitive content, diluting brand voice, and causing impersonal interactions. Discover how maintaining human oversight can ensure authenticity, preserve creativity, and protect brand identity amidst automation.

​B2B marketing: where’s the human? cover
Sally Tarbit in Behavioural Science

​B2B marketing: where’s the human?

∙ 6 minutes read
What makes our brand activation work, work? cover
Sally Tarbit in Brand Activation

What makes our brand activation work, work?

∙ 4 minutes read
When it Comes to Thinking: Be as Critical as You Like cover
Sally Tarbit in Critical Thinking

When it Comes to Thinking: Be as Critical as You Like

∙ 4 minutes read
Green Shoots: a Message of Hope From the Net Zero Economy cover
Sally Tarbit in Sustainability

Green Shoots: a Message of Hope From the Net Zero Economy

∙ 3 minutes read
Business is not just for profit on red background
Sally Tarbit in Brand Activation

How Brands Can Start Having Conversations About Sustainability

∙ 6 minutes read
9 Hot Takes for Brand Activation in 2025 cover
Sally Tarbit in Brand Activation

9 Hot Takes for Brand Activation in 2025

∙ 6 minutes read
5. The power of corporate reporting: how to create stakeholder trust and build brand loyalty cover
Sally Tarbit in Annual Reports

5. The power of corporate reporting: how to create stakeholder trust and build brand loyalty

∙ 3 minutes read
4. The power of corporate reporting: how to create stakeholder trust and build brand loyalty cover
Sally Tarbit in Annual Reports

4. The power of corporate reporting: how to create stakeholder trust and build brand loyalty

∙ 3 minutes read
3. The power of corporate reporting: how to create stakeholder trust and build brand loyalty cover
Sally Tarbit in Annual Reports

3. The power of corporate reporting: how to create stakeholder trust and build brand loyalty

∙ 4 minutes read
The power of corporate reporting: how to create stakeholder trust and build brand loyalty Comparability and consistency cover
Sally Tarbit in Annual Reports

2. The power of corporate reporting: how to create stakeholder trust and build brand loyalty

∙ 3 minutes read
The power of corporate reporting: how to create stakeholder trust and build brand loyalty cover
Sally Tarbit in Annual Reports

The power of corporate reporting: how to create stakeholder trust and build brand loyalty

∙ 4 minutes read
View more