Sally Tarbit

Director

Sally joined The Team in 1998 and brings curiosity, care and a love of campaigns to her role as a Director, where she heads up the brand activation offer. She is responsible for driving the strategy and effectiveness of campaigns, working with a range of clients such as Southeastern Railway, Gas Safe Register and the ICAEW, to name a few.

She is proud of The Team’s work on Southeastern’s Hop on Board podcast: not only was creating a podcast a first for a train operator but it won a Silver award for the best use of audio in the Corporate Content Awards.

Sally has a deep interest in, passion for and knowledge of ESG and leads the charge on all matters relating to sustainability for both clients and the consultancy.

There is a moment every brand faces, usually more than once, that presents a golden opportunity for brand strategy that […]

When it Comes to Thinking: Be as Critical as You Like cover

Green Shoots: a Message of Hope From the Net Zero Economy cover

Business is not just for profit on red background

Sally Tarbit

The most underused tool in brand strategy? Your brand anniversary.

AI and your brand: 3 risks to creativity and credibility

B2B marketing: where’s the human?

What makes our brand activation work, work?

When it Comes to Thinking: Be as Critical as You Like

Green Shoots: a Message of Hope From the Net Zero Economy

How Brands Can Start Having Conversations About Sustainability

9 Hot Takes for Brand Activation in 2025

5. The power of corporate reporting: how to create stakeholder trust and build brand loyalty

4. The power of corporate reporting: how to create stakeholder trust and build brand loyalty

3. The power of corporate reporting: how to create stakeholder trust and build brand loyalty

2. The power of corporate reporting: how to create stakeholder trust and build brand loyalty