Sally Tarbit, Director at The Team

Sally Tarbit

Director

Sally joined The Team in 1998 and brings curiosity, care and a love of campaigns to her role as a Director, where she heads up the brand activation offer. She is responsible for driving the strategy and effectiveness of campaigns, working with a range of clients such as Southeastern Railway, Gas Safe Register and the ICAEW, to name a few.

She is proud of The Team’s work on Southeastern’s Hop on Board podcast: not only was creating a podcast a first for a train operator but it won a Silver award for the best use of audio in the Corporate Content Awards.

Sally has a deep interest in, passion for and knowledge of ESG and leads the charge on all matters relating to sustainability for both clients and the consultancy.
When it Comes to Thinking: Be as Critical as You Like cover
Sally Tarbit in Uncategorised

When it Comes to Thinking: Be as Critical as You Like

∙ 4 minutes read

Businesses must apply critical thinking and clear-eyed science to their brand challenges now more than ever. Our next ‘With The […]

Green Shoots: a Message of Hope From the Net Zero Economy cover
Sally Tarbit in Sustainability

Green Shoots: a Message of Hope From the Net Zero Economy

∙ 3 minutes read
Business is not just for profit on red background
Sally Tarbit in Brand Activation

How Brands Can Start Having Conversations About Sustainability

∙ 6 minutes read
9 Hot Takes for Brand Activation in 2025 cover
Sally Tarbit in Brand Activation

9 Hot Takes for Brand Activation in 2025

∙ 6 minutes read
Business is not just for profit on red background
Sally Tarbit in Brand Purpose

Purpose-Driven Organisations: A New Paradigm in Business Value

∙ 5 minutes read
Truth, transparency & trust: it’s time for businesses to open up about sustainability
Sally Tarbit in Blog

Truth, transparency & trust: businesses should open up about sustainability

∙ 2 minutes read
Gen Z: the financially savvy generation has landed. cover
Sally Tarbit in Gen Z

Gen Z: the financially savvy generation has landed.

∙ 5 minutes read
International Women’s Day One cover
Sally Tarbit in Blog

International Women’s Day One

∙ 2 minutes read
The Beatles collage of album covers, brand constraint.
Sally Tarbit in Blog

Embracing Constraint: What brands can learn from The Beatles

∙ 3 minutes read
Neon words within lightbulbs that read 'storytelling' 'creativity' 'experience' 'marketing'
Sally Tarbit in Branded Content

What is branded content and why is it important?

∙ 5 minutes read
Behaviour change with brand activation
Sally Tarbit in Brand Activation

Creating behaviour change with brand activation

∙ 4 minutes read
Brand Authenticity Featured Image
Sally Tarbit in Brand Purpose

Brand Authenticity Whitepaper: The Importance of Becoming a Genuine Brand

∙ 1 min read
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