Sally leads on brand activation, with a focus on campaigns and content, as part of our brand on the outside offer.
She has over 30 years in the industry, starting off in client-side marketing, working for one of the first direct insurers (that went on to become More Than) as well as the RAC. Sally then moved to agency-land and, as well as her own start-up, has worked at a number of top agencies such as WWAV (now Rapp), Tequila, TMW and Ogilvy, her last position prior to joining The Team. She has crossed many industry sectors, with a focus on financial services and retail. Developing acquisition, retention, brand launches and cross-sell strategies for clients such as NS&I, English Heritage, HBOS, AMEX, M&S, Debenhams, Liverpool Victoria, and numerous charities.
She successfully helped launch the Centurion and Harrods cards for American Express, and her work in developing a CRM strategy for Debenhams store cardholders won a Precision Marketing Campaign effectiveness award. Most recently, Sally has been part of the team that delivered award-nominated work for Southeastern trains and Gas Safe Register.