Employer Brand & Employee Value Proposition
Attracting and retaining the talent you need
Evelyn Tachau-Brown, Group Communications & Change Director at SBMThis is exactly why we needed you, thank you so much. You really took the time to understand us. This is clear in the work and insights across our moments that matter and in the invaluable strategic recommendations.
Why you need an Employee Value Proposition
Every business needs to be clear on what it offers employees and what it expects in return. This is a key driver for performance. It is what means your business can attract and retain the talent you need.
At The Team, we help define your Employee Value Proposition (EVP). And we help you identify how to bring that to life.
That’s where your journey should start.
Successful businesses have all their people pointed in the right direction because the EVP, Values and Customer Value Propositions are all aligned.
Here's how we've helped a client with their EVP
Colt: Make Your Mark
We helped the global network and voice services provider define their EVP and employer brand.
What is the employer brand?
A brand is a promise. It’s the sum of a thousand different experiences. It is how you express yourself externally and internally. And it needs to be reflected in every employee experience.
Where your EVP defines what you are offering employees, your employer brand brings that to life through how you show up.
We also have the expertise to deliver across the employee engagement lifecycle – defining the values and behaviours, communications, and experiences you want to bring your employer brand to life.
How we'll do it
We always start with what you are trying to achieve for your customers. Understand that, and the type of behaviours and skills you need to recruit and retain become clear.
We use data platforms to develop audience segments and personas so that you can better understand what people are looking for in your sector.
Our Behavioural Science capability helps you to understand your people, both emotionally and psychologically. It means you can understand what motivates them and pinpoint the experiences you need to enhance or create.
And we’ll work with you to identify those moments that matter so you can create an employee experience strategy that’s right.
Need to bring your employer brand initiatives to life?
We’ve got the expertise to create you a solution in a look, feel and framework that’s bespoke to your brand, so you can unlock the behaviours you want to see.
You might need…
- Complete brand guidelines for your talent teams to apply
- Social media guidance so that you can attract the right employees
- A review of how you engage with candidates and keep talent locked into your pipeline
- Onboarding solutions so that employees feel empowered from day 1
- A review of your learning and development offers to employees
- A place for driving performance through conversations with leaders and incentives
- Campaigns and tools that focus employees on the right decisions to take
- Interactive gamification that takes employees on a journey of understanding your values, product, service, or way of working
Whatever you need, we’ll get to know you and the people within your brand to create engaging solutions that solve every challenge.
Thinking
Discover the future of brand activation in 2025 with these nine transformative insights. From fostering trust and authenticity to leveraging visual storytelling, brands must adapt to a rapidly evolving landscape. Embrace these strategies to build meaningful connections and drive sustainable growth.
