Team Thoughts

Brand authenticity and scepticism: staying true to your brand cover

Brand authenticity and scepticism: staying true to your brand

In today’s digital age, brand authenticity is crucial for trust and loyalty. Consumers are keenly aware of performative marketing tactics, like “rainbow washing,” which can damage reputations. Successful brands align their values with their messaging, as demonstrated by E45’s “Me + My Skin” campaign, which authentically engaged with the trans community. To maintain trust, brands must be transparent, commit to genuine causes, and ensure consistency across all aspects of their business.

Engaging Gen Z employees in the workplace cover

Engaging Gen Z employees in the workplace

Dear employees, re: AI, it’s all going to be okay (in the end) cover

Dear employees, re: AI, it’s all going to be okay (in the end)

Cinematic employer branding: Attracting talent with story cover

Cinematic employer branding: Attracting talent with story

Three employee engagement tips to boost your DEI efforts cover

Three employee engagement tips to boost your DEI efforts

Beyond the burnout: master the art of the handover cover

Beyond the burnout: master the art of the handover

Business lessons from The Bear part 5: employee recognition cover

Business lessons from The Bear part 5: employee recognition

Employee volunteering days: good for business, great for the cause cover

Employee volunteering days: good for business, great for the cause

What makes our brand activation work, work? cover

What makes our brand activation work, work?

Brand consulting in the age of AI – championing our value