Using human understanding to design for impactful change
Lastest white paper: Nature vs Nurture
Read the new white paper by our in-house Applied Behavioural Scientist, Mark Hauser.
Nature vs Nurture: What business leaders should know about the way environment shapes behaviour.
How do you understand what drives certain behaviours in the people closest to your brand?
Our in-house Applied Behavioural Scientist brings the powerful insights of behavioural science to every project brief. This helps us focus on the “people” element and design effective behavioural interventions as part of our work.
We bring clarity by simplifying the complex.
This allows behavioural science and creativity to work in perfect harmony.
Behavioural Science in the Discovery Phase
Applying a behavioural science lens at the discovery phase of a project is vital.
It ensures we uncover the real drivers and influences of behaviour.
Traditional research typically relies on conscious self-analysis, which has been proven to be unreliable and unrepresentative of how decisions are truly made.
We blend ethnography, cultural and behavioural analysis to inform more meaningful conclusions.
Designing Your Brand for Change
When designing for change we work with a variety of different frameworks, models and processes, depending on the challenge.
This might inlude COM-B and B-MAT for intervention designs or trusted mapping processes for running design sprints.
For communications and content, we blend our own processes with frameworks like MINDSPACE and EAST. This serves as a sense-check, ensuring a focus on the human truths.