Using human understanding to design for impactful change
It’s about people.
Whatever your challenge, they usually have one thing in common: how to get people to behave in a certain way.
We leverage the benefits of behavioural science to focus on the “people” element of every brief and then use this knowledge to design effective behavioural interventions.
We simplify the complex, bringing a clarity to the challenge and enabling behavioural science and creativity to work in perfect harmony.
Applying a behavioural science lens to our discovery phase, ensures we uncover the real drivers and influences of behaviour. Traditional research typically relies on conscious self-analysis, which has been proven time and again to be unreliable and unrepresentative of how decisions are truly made. We blend ethnography, cultural and behavioural analysis to inform a more meaningful diagnosis.
When designing for change we work with a variety of different frameworks, models and processes, depending on the challenge. Such as COM-B and B-MAT for intervention designs or trusted mapping processes for running design sprints. For communications and content, we blend our own processes with frameworks like MINDSPACE and EAST which serve as a sense-check to ensure a focus on the human truths.