Digital Experience Design

We turn complexity into clarity through engaging digital experiences

Channel 4 Intranet


More than simply making websites or apps, we take an ‘experience first’ approach to digital design. Crafting tangible, engaging and memorable experiences for your users has the power to shape your brand – this is where The Team comes in.

Our evidence-based approach helps you align your brand and business goals with insights into user behaviour. People immerse themselves and engage with your brand online every day. We build digital products and services designed to function in formats that clearly communicate your brand promise and impact the behaviour of your customers.

Our Approach

Our Experience Design (XD) team provides shape and tangibility to customer insights. We apply creative thinking and tools such as user research, behavioural science, personas, user journeys, design concepts & prototypes, resulting in brand activation campaigns that get people talking about your brand..

We co-create with our clients through an agile and iterative process to ensure your voice is shining through at every stage.

Our Process

How we bring your brand’s digital experience to life

1. Insight & Understanding

Design decisions must be based on data and insight to unlock complex customer journeys, to understand their needs and intents to connect with them at the right moment.

We break down barriers between user insight and design. This enables us to identify opportunities and create well-designed, engaging experiences to drive financial results as well as increased brand affinity.

2. Strategy & Vision

We make a plan with you and create a roadmap to bring it to life whilst engaging stakeholders right across your business so they feel invested in what you’re trying to create.

This is a process of building the capabilities and the culture needed internally to give your organisation the confidence to deliver on your promises.

3. Design & Build

We cover the end-to-end journey of design and implementation – from branding and interaction design to architecture and build.

You’ll get the tools you need to maintain strong experiences over time and create effective cut-through with your customers.

Our Skills

User Research  |  Customer Profiling And Market Segmentation  |  Competitor Benchmarking  |  Creative Workshops | Digital Strategy  |  Digital Value Proposition  |  Product/Service Innovation  |  Experience Blueprint  |  Personas/Pen Portraits  |  User Journey Mapping  |  Jobs To Be Done  |  Digital Product Design  |  Responsive Websites  |  Mobile Applications  |  Internal Digital Platforms  |  High Fidelity Prototypes  |  In-Market Pilots  |  Multi-Platform Experiences  |  Usability Testing  |  Analysis & Optimisation|  Digital Branding & Design Systems  |  UX Writing

Enrich Your Brand with Standout Digital Experiences

Interested? Let’s have a chat.

Who are we? The Team is a collective of brilliant minds united for one purpose: bringing people together through the power of exceptional brand experiences. If you think your brand might be a good fit with us, we’d love to hear from you.

Get in touch today to find out more, or discover more of what we do here.