Team Thoughts

​The Value of Discovery: Overcoming the pitfalls of an assumption-based brand strategy cover
Paddy Cavanagh in Brand Strategy

​The Value of Discovery: Overcoming the pitfalls of an assumption-based brand strategy

∙ 5 minutes read

There are two paths you can take when building a brand strategy: To base your strategy on what you think […]

Cliff Ettridge in Business

Budget 2025: What It Means For Your Business

∙ 14 minutes read
​From value proposition to presence: building brand value through Proposition Engineering™ cover
Kevin MacKenzie in Brand Strategy

​From value proposition to presence: building brand value through Proposition Engineering™

∙ 5 minutes read
Three observations from an interview with the Google CEO cover
Cliff Ettridge in AI

Three observations from an interview with the Google CEO

∙ 4 minutes read
​Dr Laura Gilbert ‘With The Team’: Why Purpose and People Must Power Our Approach to AI cover
Venetia Taylor in Talks with The Team

​Dr Laura Gilbert ‘With The Team’: Why Purpose and People Must Power Our Approach to AI

∙ 5 minutes read
Choosing the right brand consultancy: brand activation cover
Sophie Creedon in Brand Consultancy

Choosing the right brand consultancy: brand activation

∙ 3 minutes read
Choosing the right brand consultancy: brand strategy and customer value propositions cover
Sophie Creedon in Brand Consultancy

Choosing the right brand consultancy: brand strategy and customer value propositions

∙ 6 minutes read
3 tips to strengthen your employer brand cover
Venetia Taylor in Employer Brand

3 tips to strengthen your employer brand

∙ 4 minutes read
Choosing the right brand consultancy: employer branding and employee engagement cover
Sophie Creedon in Brand Consultancy

Choosing the right brand consultancy: employer branding and employee engagement

∙ 6 minutes read
Employee performance lessons: ‘okay’ is actually ok cover
Jennifer Robinson in Employee Engagement

Employee performance lessons: ‘okay’ is actually ok

∙ 4 minutes read
Rethinking and revolutionising internal communications cover
Cliff Ettridge in Uncategorised

Rethinking and revolutionising internal communications

∙ 5 minutes read
The Beatles: ​creating a brand story cover
Cliff Ettridge in Brand

The Beatles: ​creating a brand story

∙ 5 minutes read
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