Team Thoughts

Sophie Creedon in Inspiration

Protopia and Imagining the Future: What We Learned From Sarah Housley

Jan 19, 2026 ∙ 4 minutes read

Sarah Housley joined our London office for With the Team, introducing protopia: a grounded way to shape the future through small, collective improvements, and a refreshing reminder of optimism, agency, and progress.

Venetia Taylor in Critical Thinking

Planet earth: Building our value proposition

Jan 14, 2026 ∙ 6 minutes read

Dave Recchia in design

Design inspirations 2025: The creativity that inspired us

Dec 17, 2025 ∙ 5 minutes read

Sophie Creedon in Brand Consultancy

2026 Starts Now: The Team’s best advice for the year ahead

Dec 16, 2025 ∙ 6 minutes read

Dave Recchia in Critical Thinking

Brands and the race to Nationalism: what’s behind it?

Dec 11, 2025 ∙ 5 minutes read

Paddy Cavanagh in Brand Strategy

The Value of Discovery: Overcoming the pitfalls of an assumption-based brand strategy

Dec 01, 2025 ∙ 5 minutes read

Cliff Ettridge in Business

Budget 2025: What It Means For Your Business

Nov 26, 2025 ∙ 14 minutes read

Kevin MacKenzie in Brand Strategy

From value proposition to presence: building brand value through Proposition Engineering™

Nov 25, 2025 ∙ 5 minutes read

Cliff Ettridge in AI

Three observations from an interview with the Google CEO

Nov 18, 2025 ∙ 4 minutes read

Venetia Taylor in Talks with The Team

Dr Laura Gilbert ‘With The Team’: Why Purpose and People Must Power Our Approach to AI

Nov 12, 2025 ∙ 5 minutes read

Sophie Creedon in Brand Consultancy

Choosing the right brand consultancy: brand activation

Nov 11, 2025 ∙ 3 minutes read

Sophie Creedon in Brand Consultancy

Choosing the right brand consultancy: brand strategy and customer value propositions

Nov 05, 2025 ∙ 6 minutes read