Creating a sustainable brand
When it comes to sustainable branding, you may have to focus less on profits to build a company for the future.
You’re perhaps thinking this sounds a bit wonky …
And you’d be forgiven for thinking so, deprioritising profit does sound like a strange business plan.
But Sally Tarbit, Director here at The Team, believes it makes plenty of sense and recently published an insightful article in Green Business Journal about sustainable change for brands, business and society.
