Sophie Creedon

Marketing Manager

Design representing how small actions create impactful change.
Sophie Creedon in Behavioural Science

David vs Goliath: Overcoming Helplessness in Sustainability

∙ 5 minutes read
Stepping Out of the Comfort Zone: Habits, Convenience, and Sustainability cover
Sophie Creedon in Sustainability

Stepping Out of the Comfort Zone: Habits, Convenience, and Sustainability

∙ 5 minutes read
The Invisible Impact: How Do We Grapple with Delayed Feedback in Sustainability? cover
Sophie Creedon in Sustainability

The Invisible Impact: How Do We Grapple with Delayed Feedback in Sustainability?

∙ 5 minutes read
A sand glass next to a glass orb with a sustainability pictogram overlayed on top
Sophie Creedon in Sustainability

The Long Game: Sustainability’s Time-Horizon Challenge

∙ 4 minutes read
why don't we engage more with sustainability?
Sophie Creedon in Behavioural Science

Why don’t we engage more with sustainability?

∙ 6 minutes read
The Human Touch: Fostering Trust in an AI-Powered Creative Landscape
Sophie Creedon in AI

The Human Touch: Fostering trust in an AI-powered creative landscape

∙ 4 minutes read
Timpson
Sophie Creedon in Company Culture

James Timpson and upside-down management

∙ 5 minutes read
Nudge
Sophie Creedon in behavioural economics

Wink, Nudge, Sledgehammer

∙ 6 minutes read
Identity
Sophie Creedon in Behavioural Science

Me, Myself and I-dentity

∙ 6 minutes read
Christmas Rollercoaster
Sophie Creedon in Behavioural Science

Riding the Rollercoaster of Emotions at Christmas

∙ 5 minutes read
behavioural science featured image
Sophie Creedon in Insight & Opinion

Why behavioural science is more relevant now than ever before

∙ 4 minutes read
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