Team Thoughts

Brand experience as a competitive advantage cover
Cliff Ettridge in Behavioural Science

Brand experience as a competitive advantage

∙ 5 minutes read

This week, NatWest secured Federal Reserve approval to open a representative office in Stamford, Connecticut — its first serious push […]

During Moments of Change the Moment of Truth is Your Value Proposition cover
Kevin MacKenzie in Behavioural Science

During moments of change the moment of truth is your Value Proposition

∙ 6 minutes read
How Can Brands Harness the Transformation Economy? cover
Amrit Bansal in Behavioural Science

How can brands harness the Transformation Economy?

∙ 8 minutes read
Sally Tarbit in Brand Consultancy

How to get business strategy communications right inside and outside your organisation

∙ 4 minutes read
2026 Energy Report - The Team
Cliff Ettridge in Employee Value Proposition

The challenges facing communications and talent attraction in oil and gas

∙ 5 minutes read
Why use a London Brand and Communications Consultancy cover
Cliff Ettridge in Uncategorised

Why use a London Brand and Communications Consultancy

∙ 11 minutes read
Sally Tarbit in Brand Consultancy

Emotional storytelling increases brand effectiveness

∙ 5 minutes read
Cliff Ettridge in Employee Value Proposition

Youth employment should be a core part of the employee experience and value proposition

∙ 7 minutes read
Choosing the right brand consultancy: employer branding and employee engagement cover
Cliff Ettridge in Employee Value Proposition

Why your EVP is worthless if nobody lives it

∙ 4 minutes read
Amrit Bansal in Behavioural Science

How people make decisions about money

∙ 5 minutes read
Why people don't do what you want them to do cover
Cliff Ettridge in Behavioural Science

Why people don’t do what you want them to do

∙ 8 minutes read
Cliff Ettridge in Company Culture

Where people get their news should worry every brand

∙ 8 minutes read
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