Cliff Ettridge

Director

Cliff leads our Employee Engagement and Employer Brand initiatives at The Team, alongside managing our internal sales and marketing efforts.

He writes extensively about the future of work, blended working practices, brand strategy and how to engage people at work. He is also a regular contributor to Branding Mag and has been a visiting lecturer at Warwick University for creativity in business modules.

Cliff has collaborated with major clients like NatWest, Colt, IBM, and Mars. He helps businesses understand how to engage employees around a multitude of issues.

Kate Clanchy ‘With The Team’ - The power of poetry to create authentic stories cover

Author and educator Kate Clanchy joined us for a Talk with the Team to shed light on how creative writing empowers people, offering hope amidst adversity. Despite the rise of AI, authentic human emotion and connection remain irreplaceable. Creativity, empathy, and poetry are vital tools for personal and brand expression, encouraging unique storytelling that AI can’t replicate.