Paddy Cavanagh

Brand and Customer Value Consultant

​The Value of Discovery: Overcoming the pitfalls of an assumption-based brand strategy cover
Paddy Cavanagh in Brand Strategy

​The Value of Discovery: Overcoming the pitfalls of an assumption-based brand strategy

∙ 5 minutes read

There are two paths you can take when building a brand strategy: To base your strategy on what you think […]

Paddy Cavanagh in Brand Strategy

Brand consulting in the age of AI – championing our value

∙ 8 minutes read
Delivering brand value: The interconnectivity of critical and creative thinking cover
Paddy Cavanagh in Brand Strategy

Delivering brand value: The interconnectivity of critical and creative thinking

∙ 5 minutes read