Brand Purpose: Do you emotionally connect with your customers?

How good is your brand purpose e-book by The Team

The power balance between brands and people has changed.

“Brand Purpose gives you a way to emotionally connect with your customers. Without it you run the risk of becoming irrelevant as tastes and trends change.”
Helen Jones, Head of Creative Services, Shelter

We believe every brand should have a clear purpose.

Have you stopped recently and asked yourself, ‘How closely do we align with our brand purpose?’

Do you even know what your brand purpose is?

If you’d like an actionable, insightful guide on living your brand purpose, look no further.

Our book, ‘How good is your brand purpose?’ is now available for free.


(And of course, if you’d like support from us here at The Team, we’d love to hear from you.)

Get your free copy of our e-book, 'How good is your Brand Purpose?', by completing this form.

Need more inspiration?

Read our recent blog on brand purpose, inspired by a brilliant talk by Maggie Murphy, CEO of Lewes FC, at our latest Talks with The Team event!

Read the blog