When thinking about behaviour in the sphere of business, our focus of attention typically gears towards individual attributes… “He ’s probably just lazy”, “I guess she wasn’t up to the challenge”, “Our target audience tend to like ‘X’”…

Yet doesn’t this miss a significant, and more influenceable aspect of behaviour – our context?

This eBook turns the attention towards some of the contextual influences of behaviour, while providing some useful frameworks through which to understand any behaviour.

What will you gain from reading it?

You’ll finish reading, armed with a clearer understanding of how to think about business challenges through a behavioural lens, and the ability to justify why you should always get your order in first when out with friends!