Tim Harford

📍 Thursday 8th May, 10.30am – London Bridge Location

Join us for a thought-provoking session – simply register below

You’re using data to guide your thinking on marketing strategies, product and service development, and communications to customers (and employees).

But

Are you using the right numbers?

Are you interrogating those numbers in the right way?

And what can you do to avoid falling into the assumption gap?

We are excited to have Tim Harford, host of BBC Radio 4’s ‘More or Less’, and a journalist at the FT join us for an amazing talk in London. He has spent the past 20 years interrogating numbers that appear in the press; numbers used to justify changes in public policy; and number numbers used to back up marketing claims, but what are the classic mistakes we all make with numbers?

Numbers are good. But on their own, they are meaningless. They benefit from the human ability to interrogate them and stay curious. In an age where we increasingly use AI tools to deliver insights, that human curiosity is going to be both important and perhaps our competitive advantage over the machines.

• How numbers can be used as a force for good
• How sometimes face-value data can lead us down the wrong path
• How we can ask better questions of the numbers so you’re applying the right insight
• How brands, the media, organisations and governments use numbers to trick you – sometimes deliberately and sometimes accidentally

42% of marketing leaders feel they don’t have enough data to make key decisions.*

Is that number true or false?

Join us to find out.

timharford.com

Tim is an economist, journalist and broadcaster. He is author of “How To Make the World Add Up” / “The Data Detective”, “Messy”, and the million-selling “The Undercover Economist”. Tim is a senior columnist at the Financial Times, and the presenter of Radio 4’s “More or Less”, the iTunes-topping series “Fifty Things That Made the Modern Economy”, and the podcast “Cautionary Tales”. Tim has spoken at TED, PopTech and the Sydney Opera House.

He is an associate member of Nuffield College, Oxford and an honorary fellow of Brasenose College, Oxford and of the Royal Statistical Society. Tim was made an OBE for services to improving economic understanding in the New Year honours of 2019.