Bursting with valuable industry insights and quotes from Unilever, Ecover & Method, Cancer Research, Avanade, Shelter, and many more, this free eBook is an important companion to any business.

Why does brand purpose matter?

Because when a business acts on its brand purpose, it can build its corporate reputation, trust and loyalty, as well as inspire and engage employees and customers.

And when the external experience of a company aligns with its internal culture, the brand resonates authenticity.

Written and curated by brand experts here at The Team.

So the question remains …

How good is your brand purpose?