NatWest Group
Travel Carbon Footprint Calculator: Making purpose-led banking real for employees
Challenge
In February 2020, NatWest Group (formerly RBS) launched their new bank-wide purpose: We Champion Potential.
As part of this new purpose-led approach to business, one of the areas of focus for the bank is to support the UK to become a low-carbon economy.
The Team was asked to help make this relevant for the 70,000 employees in the bank.
Solution
We developed the Travel Footprint Carbon Calculator.
By answering a few questions about how they commute, and any regular additional travel for work, employees could use the digital calculator to find their annual carbon footprint for commuting and work travel.
We then gave employees a number of ‘challenges’ they could take on to reduce their carbon footprint, from cycling instead of taking the bus, to working from home more often.
The calculator then showed them the impact this could have on their carbon footprint and the ‘equivalency’ of the carbon saved – the number of trees planted, or houses powered for a week.
Outcomes
Duncan Young, Director of Business Communications at NatWest GroupThe Travel Footprint Calculator gave individual employees a way to get behind the Bank’s strategic priority to support the UK’s move to a low-carbon economy. Almost 20,000 employees used the calculator in the first two weeks after launch. Those people collectively challenged themselves to change their commuting and work travel behaviour to save more than 380,000kg of carbon dioxide. That’s the equivalent of planting 646 trees from seed and letting them grow for 10 years. We think that’s a great result, and fantastic evidence of our Purpose in action.
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