Why project management matters in a brand consultancy

​When organisations start searching for a brand consultancy in London, the conversation almost always begins with strategy, design, or creative flair. And that makes sense. These are the elements you see, the outputs that feel tangible and exciting. But anyone who has delivered complex brand and communication programmes knows the truth: strategy and creativity alone aren’t enough. Project management is integral.

Behind every launch, campaign, and activation is a team ensuring that delivery plans are clear, global stakeholders are connected, communications are clear, deadlines are met, budgets remain on track and project goals are achieved at the highest quality. At The Team, we’ve learned that project management is just as central to success as the strategy or the design itself. Fundamentally helping to support the creation of efficient, effective and trusted partnerships with our clients. Partnerships that can span years, even decades!

What we’ll cover:

• ​Why project management is the unsung hero
• ​Project management beyond coordination
• ​Real-world impact
• ​Choosing a brand consultancy that gets it

Why project management is the unsung hero

Take a moment to imagine a typical branding scenario. A company has just agreed on a bold new business strategy. They need a new brand strategy, a refreshed visual identity, and a series of campaigns to roll out both internally and externally. When they think of a brand consultancy, they might not immediately think of project management. But, without robust project management governance, even the most brilliant ideas can falter.

Elena Mosley, Director says:

With ever increasing demands on our clients, it’s project management’s role to help establish the right foundations for a trusted partnership and a robust delivery approach. To do this, we need to understand our client’s organisation, their business strategy, stakeholders and how they like to work so that we can set up the right collaborative environment and partnership governance from the outset.

As an unsung hero, project management establishes communication protocols to inform ways of working from receipt of the brief through to delivery, shaping the right reporting governance, identifying collaboration tools to help support the global partnerships and ultimate delivery. Agreeing KPIs that will govern the partnership helping to drive accountability, efficiency and effectiveness through tangible ROI and impact results.

It’s these fundamental foundations that support the success of any project. It connects the creative, the strategic, and the operational so that the brand works not just on paper, but in the real world.

Project management beyond coordination

At The Team, our project managers are more than coordinators, they are the glue between strategy, design, and activation. They don’t just track deadlines. Our project managers apply critical thinking to anticipate challenges, translate strategic vision into actionable steps, manage risks, and make sure every stakeholder is aligned.

The results speak for themselves. Because when project management is integrated into the strategic and creative process, every aspect of the brand experience feels seamless. Employees understand the brand they’re delivering, customers see a consistent story across touch points, and campaigns achieve the impact they were designed to have.

Real-world impact

Our work with Colt Technologies is a great example. Project management ensured the seamless delivery of their Women in Tech employer branding campaign, aligning creative storytelling with strategic EVP goals across multiple markets. The creation of a compelling proposition to attract more women into Colt, combined with careful planning and coordination, meant the campaign launched consistently across channels, resonated with its target audience, and delivered measurable results in both engagement and recruitment.

​With Southeastern, project management was central to delivering a modal-shift campaign that encouraged more sustainable travel choices. Grounded in behavioural science, the work made the greener option easy, appealing and memorable, using bold visuals, rhyming copy and a coordinated media mix across social, out-of-home, radio and digital displays. The result was a campaign that exceeded visibility and ticket-sales targets, helping more people choose train over car, with benefits for both Southeastern and the environment.

For the NHS, branding and communications often need to balance clarity, accessibility, and consistency across a vast and complex system. Multiple audiences are involved – patients, clinicians, administrators, and the wider public – each with different needs and expectations. This required meticulous planning and experience from our project management team to guide the NHS through the programme, maximise engagement and deliver the highest quality results.

Choosing a brand consultancy that gets it

When organisations evaluate brand consultancies, the temptation is to focus exclusively on portfolios and creative accolades. But the brand consultancy that consistently deliver results understand that operational excellence is just as important as design.

A consultancy with project management at its core does more than create beautiful, effective work that delivers value to businesses. It delivers on time. It delivers on budget. And it stays true to strategy. That’s what turns a good branding project into a great one.

The Team pride itself on providing an adaptable, ISO 9001 quality assured project management approach to ensure we always deliver the highest quality to our clients.

Project management is essential. It ensures that strategy, creativity, and activation are aligned and connected, and complex brand and communication programmes reach the people they are intended to engage.

As a consultancy, we combine operational rigour with creative excellence. We’ve helped organisations like Heathrow and IBM bring their brands to life – seamlessly and effectively. A brand only works when people can see it, understand it, and believe in it. That applies to the people delivering the brand, as much as the people experiencing it.

Ready to see how operational rigour and strategic brilliance come together?