Category: Behavioural Science

Field Studies Council A behavioural approach to marketing

A behavioural approach to marketing creates effective and insightful results.   People think they know why they behave the way […]

The NHS: 75 years of teamwork

The NHS: 75 years of teamwork

Neon words within lightbulbs that read 'storytelling' 'creativity' 'experience' 'marketing'

What is branded content and why is it important?

Illustration depicting the idea of brand purpose and values.

Brand purpose or values? What do employees want?

illustration depicting the action of unlocking employee performance.

Unlocking employee performance

Lewes FC match poster

When your brand purpose is everything

Illustration showing a group of people in an offie setting praising a collegue as an act of employee recognition.

Behavioural science can amplify employee recognition

Image of women tired with mascara smudged around her eye, looking stressed, holding a piece of paper with a smimley face on it in front of her mouth.

Employee wellbeing and burnout: it’s not all about time off

asian woman sitting on sofa working on a laptop in a trendy looking workspace.

Why I fear for sofas in the future workplace

The future for the workplace

Talking with racists

Taking another trip on the memory train, we've reached our stop at @se_railway's Business Travel Campaign!
 
Southeastern wanted to highlight the benefits of using the train for ad hoc, face-to-face business meetings. 

Benefits like: 

📶  Working using free Wi-Fi

🤔 Valuable thinking and planning time

👍 No stress about finding a parking space 

👍No stress about finding a parking space for the car. 

 Our strong and simple campaign concept focuses on the positive feelings travelling this way gives you... because we all like to feel prepared, relaxed and positive!

#creativecampaigns #southeasternrailway #theteambranddesign #sustainable #travel #workingaway #sustainabletravel #strategiccontent #brandstrategy #branddesign
❤️It's national carers week in the UK❤️

The campaign raises awareness of caring and the challenges that many unpaid carers face.

NCW also aims to reach people who might not realise they have caring responsibilities and give them the support and tools they need. 

'A carer is anyone who looks after a family member or friend who has a disability, mental or physical illness, addiction, or who needs extra help as they grow older.' 

- http://ow.ly/mCki50OseGF

❤️💙 Many people fit this description, and it's very important to give support and care.💜💛

#nationalcarersweek #icare #london #uk #agency #theteam #carers
This week, we've been reflecting on some of our work with @se_railway 🚋

So let's take a look at Southeastern's Digital Tools Campaign! 
 
As part of Southeastern’s digital transformation, they re-developed their app, making it easier for passengers to buy and use tickets. 📱

Our task was to create a clear and compelling campaign that brought to life the range of digital tools available on the app and to encourage downloads. ✨

Using a mobile as a framing device, we lead with the range of features available and the fact that you could access them all ‘on the go’. 🧳

Simple and convenient! 🎈

#creativecampaigns #theteambranddesign #southeasternrailway #digitaltransformation #compellingcampaigns #brandactivation #brandstrategy #strategiccontent
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