ICAEW annual report wins gold!
Whoever said annual reporting is all about the numbers?!
Annual reports offer so much more than dry statistics and data. They’re an incredible vehicle to tell your brand story in a way that brings your brand to life in meaningful, relatable ways.
With a refreshed brand, and a newly achieved net-zero status, ICAEW wanted to signal a positive step change and progress
against their 10-year strategy.
What better place to do this than the annual report?
Moving from a print-led, numbers-heavy format, to a sustainable and digitally led publication thatcelebrated not only the achievements of the last year, but the brilliance and diversity of the people behind the brand too.
To fully embrace their sustainability status and ambitions, the annual report needed to be digital-first, with a design built around providing the best experience possible for the end user’s scrolling pattern and how different international audiences
would want to access the information.
Whether they were ICAEW employees, members within practice or business, students, journalists or government and regulatory bodies, the desired outcome was to inspire and invoke pride in the achievements and progress made, whilst not losing their vital qualities of accountability, fairness, balance and understanding.
If you’d like to bring our annual report expertise into your team to help tell your brand story, we’d love to hear from you!